Why do we need blockchain?
We aspire to create an ecosystem in which users are free to choose where to create content, the monetization model and how to consume content, thus avoiding the walled gardens of modern content systems and social networks. The content will be associated with the user, and not with the platform, and users will be able to interact with content from multiple platforms, which in turn will offer users different experiences through curation, moderation and other platform-unique features.
- Blockchain ensures fairness and transparency of monetization by allowing to track the value transfers between users. Blockchain is available for the public audit.
- Blockchain preserves copyright by ensuring that the content generated by the user is associated with its original author.
- Blockchain provides the technical means for tokenizing the value transfers between users.
- Blockchain ensures the integrity and immutability of the data and protects the access to the content through the internal data encryption. Paid content is encrypted by symmetric encryption algorithms to preserve it as an asset.
Gateway and Protocol
Decentralized Protocol/Blockchain level
Application (service/medium) layer, providing a gateway (access point/interface) to the ASQ
- Access to the protocol: registration, UI for usage
- Content creation and management tool
- Discovery and filtering, moderation/curation
- Revenue share with creators
The base layer, a decentralized content storing and sharing protocol (ASQ Protocol = ASQ)
- Content (links to, transactions with the content)
- Labels, links
- Revenue distribution rules (e.g. paywall)
- Identity — accounts, funds, reputation
- Distributed storage (off-chain, P2P)
- Micropayments infrastructure (virtually free)
Most of the content we consume today is delivered to us through commercial platforms with their own set of interests. These platforms control both monetization and discovery of new content, and tailor it to their own needs and business models: censorship and manipulation are used to control content delivery, and rewards to creators are limited and restrictive, if they exist at all.
The result is that consumers don't always find the content they need, and creators find it very difficult to reach the right people and retrieve the value of their content.
Despite these limitations, going outside those platforms means that discovery is even harder and monetization almost impossible.
We are building a decentralized content economy that rewards creators in an open and transparent way and enables users to discover and engage with quality content. We focus on secure, natural and efficient means of creating, discovering, distributing and monetizing content, simultaneously tackling issues of copyright, manipulation, and harmful algorithms.
The infrastructure will scale to an unlimited amount of gateways interacting with content stored on the protocol. The increase in the number of gateways and mediums will foster healthy competition and provide immense added value for both content creators and consumers.
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HOW IT WORKS
Joe posted a guide on “How to ride a bike” through ASKfm 2.0 app
Joe chose a revenue model among Tipping, Direct pay and Crowdfunding models
Content was stored and published on the blockchain
Dan read “How to ride a bike” via one of the protocol apps and paid 10 ASQ for that
10 ASQ were distributed by the protocol to Joe, community upvoters, sharers, and apps used for publication and discovery
Phase I: Centralized PoC on the ASKfm platform
Testing different transaction and revenue models
Phase II: Decentralized MVP
Initial implementation on the ASKfm 2.0 platform
Phase III: Full implementation with multiple gateways
CEO and co-founder of online investment platform BnkToTheFuture.com, FinTech angel investor (other investments include in Bitfinex, BitPay, Unocoin, Kraken, BitPesa, BitStamp and over than 100 others) and author of the book Bank to the Future.
Simon is an ex-investment banker active in Blockchain and Bitcoin.
He is regularly quoted and appears in many major press and media platforms including BBC, FT, CNBC, Reuters, Bloomberg, The Wall Street Journal and others.
Itai Damti is Entrepreneur in Residence (Fintech) at 500 Startups, the founder and CEO of Antifragile, a Fintech consulting firm.
He has co-founded and spent 10 years with Leverate — an industry leader in tech for online brokers, with over 100b USD in monthly trading volume.
Itai invests in startups and actively mentors in leading accelerators worldwide, including Barclays Techstars (Tel Aviv) and HAX (China).
Serves as Co-Founder and Managing Director of TransLink Capital. With 18 years' experience in venture capital, notable exits include Carbonite, DivX, InPhi, Intellon, PayPal, Pure Digital and YuMe. Prior to TransLink, Jay served as Managing Director of Samsung Ventures and General Manager, North Asia at Aicent. He is the former Vice President of Vertex Management and Senior Director at Dialpad Communications, Inc.
Uriel is the key advisor for several notable crypto projects and has been named one of Israel’s top 25 blockchain influencers. Prior to Orbs, Uriel co-founded Visualead, an AR/VR startup that was acquired by Alibaba. He is a former Team Leader at Mellanox, a leading Israeli high-tech company. Uriel holds a BSc summa cum laude in Electrical Engineering from the Technion.
CMO at SirinLabs, a blockchain consumer electronic company that has concluded the 4th largest token crowdsale in history raising almost $160M and now is working on FINNEY — the blockchain smartphone with an embedded cold storage crypto-wallet.
Nimrod’s extensive hi-tech experience includes serving as VP of marketing at Gett, being a CEO at RDSeed investment fund, an investor and CMO at Woo.io.
Joined Noosphere Ventures in 2016.
More than 20 years' IT experience, having held executive positions for more than 15 years. He served as COO at Cupid plc, a publicly listed company, and as CTO at Easydate Ltd.
He is president at Together Networks Limited and is Managing Partner and Equity Portfolio Manager at Noosphere Ventures.
Has led ASKfm as CEO since 2016 along with Noosphere acquisition.
Served more than 2 years as COO of Together Networks, a leading online dating platform, and upwards of 5 years in executive positions in various social discovery businesses.
He is the Former Product Director of Cupid plc, a publicly listed company, and has 9 years' experience in IT projects.
Joined Nooshphere Ventures in 2015, and ASKfm in 2016.
With more than 10 years' experience in international law (having trained with Pinsent Masons, among the leading 15 international firms), Laura is the founder of Edison Legal Ltd, a legal consultancy service to start ups, SMEs and established international enterprises, advising on all aspects of IT/IP/Data Protection/Consumer Law and E-Commerce.
Joined ASKfm as COO in 2016 along with Noosphere acquisition and now serves as the the company's ICO Lead.
PM with more than 10 years' IT experience and 7 years' experience in product/project management and full-cycle product development.
Formerly, she ran the Product Department of Together Networks, a leading dating platform, and launched social discovery projects in Cupid plc, a publicly listed company, beginning in 2010.
Joined ASKfm in 2016.
More than 10 years' experience in management consulting, corporate restructuring for multinational groups, financial management in the information technology industry and international corporate tax consulting as Senior Tax Consultant at PwC and Tax Supervisor at KPMG.
He is also a Financial Controller at Skyrora Ltd.
Joined Noosphere Ventures in 2013.
More than 6 years' CTO experience in various high-loaded products and startups — mostly social networks. (One of them is IamOn, a global decentralised market of concierge services based on a blockchain platform, launched in 2015 and successfully sold later.)
He is an early bitcoin adopter and crypto enthusiast.
Joined ASKfm in 2016.
Founding partner and strategist in several full-service digital marketing agencies operating in the Baltic States, Eastern Europe and Central Asia with 15 years' experience in product development and communications.
He formerly worked as a Creative Director and Creative Account Director at Ogilvy and Red Cell affiliated agencies specialising in interactive projects.
Joined Noosphere Ventures in 2017 and ASKfm in 2018.
More than 15 years' experience in the leading financial industrial groups and investment banks in the sectors of finance, energy and media.
She specialises in general management, fundraising, financial management and product development and has participated in the launch of startups, M&A deals, private placements and the issue and sale of equities.
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