Monetize
your Passion
Decentralized content economy that rewards authors for quality content in an open and transparent way

Documents

ASQ Protocol is a solution to the evergrowing amount of low quality content and the consequent challenge to produce, share, discover, and consume one that is of high quality and genuine origin.

onepager Whitepaper

Why blockchain?

We aspire to create an ecosystem in which users are free to choose where to create content, the monetization model and how to consume content, thus avoiding the walled gardens of modern content systems and social networks. The content will be associated with the user, and not with the platform, and users will be able to interact with content from multiple platforms, which in turn will offer users different experiences through curation, moderation and other platform-unique features.

  • Blockchain ensures fairness and transparency of monetization by allowing to track the value transfers between users. Blockchain is available for the public audit.
  • Blockchain preserves copyright by ensuring that the content generated by the user is associated with its original author.
  • Blockchain provides the technical means for tokenizing the value transfers between users.
  • Blockchain ensures the integrity and immutability of the data and protects the access to the content through the internal data encryption. Paid content is encrypted by symmetric encryption algorithms to preserve it as an asset.

Main components

The project model consists of two technological blocks:
Gateway and Protocol

Platform Level

ASQ

Decentralized Protocol/Blockchain level

Entities
Content status
Funds distribution
Nodes

Distributed Storage

Platform layer, providing a gateway (access point/interface) to the ASQ

  • Access to the protocol: registration, UI for usage
  • Content creation and management tool
  • Discovery and filtering, moderation/curation
  • Revenue share with creators

The base layer, a decentralized content storing and sharing protocol (ASQ Protocol = ASQ)

  • Content (links to, transactions with the content)
  • Metadata:
    • Labels, links
    • Ownership
    • Revenue distribution rules (e.g. paywall)
  • Identity — accounts, funds, reputation
  • Wallet
  • Distributed storage (off-chain, P2P)
  • Micropayments infrastructure (virtually free)

Platform Level

Platform layer, providing a gateway (access point/interface) to the ASQ

  • Access to the protocol: registration, UI for usage
  • Content creation and management tool
  • Discovery and filtering, moderation/curation
  • Revenue share with creators

Entities
Content status
Funds distribution
Nodes

ASQ

Decentralized Protocol/Blockchain level

The base layer, a decentralized content storing and sharing protocol (ASQ Protocol = ASQ)

  • Content (links to, transactions with the content)
  • Metadata
  • Identity — accounts, funds, reputation
  • Wallet
  • Distributed storage (off-chain, P2P)
  • Micropayments infrastructure (virtually free)

PARTICIPANTS AND
BENEFITS

Content creators
Can define the ways they benefit from their social impact and identity.
Platforms
Allow consumers, creators and commercial entities to access the protocol, and extract value from facilitating rewarded transactions.
Consumers
Can access any content they demand and reward their favorite creators, or even pay for bespoke content.
Commercial entities
Reach diverse audiences and reward them for interacting with their content.

PROBLEM

Most of the content we consume today is delivered to us through commercial platforms with their own set of interests. These platforms control both monetization and discovery of new content, and tailor it to their own needs and business models: censorship and manipulation are used to control content delivery, and rewards to creators are limited and restrictive, if they exist at all.

The result is that consumers don't always find the content they need, and creators find it very difficult to reach the right people and retrieve the value of their content.

Despite these limitations, going outside those platforms means that discovery is even harder and monetization almost impossible.

Solution

We are building a decentralized content economy that rewards creators in an open and transparent way and enables users to discover and engage with quality content. We focus on secure, natural and efficient means of creating, discovering, distributing and monetizing content, simultaneously tackling issues of copyright, manipulation, and harmful algorithms.

The infrastructure will scale to an unlimited amount of gateways interacting with content stored on the protocol. The increase in the number of gateways and mediums will foster healthy competition and provide immense added value for both content creators and consumers.

HOW IT WORKS

Bob creates an article and video on “Best outfit for a job interview”, and uploads it via Platform X.

meet
BOB
fashion blogger

He chooses “off-the-shelf“ as the revenue distribution model and sets the price at 100 ASQs.

The content was stored and published on the protocol.

Joe finds “Best outfit for a job interview” on Platform Y and decides to pay 100 ASQs to get access to Bob's content.

meet
JOE

The 100 ASQ tokens are distributed according to the agreement in the protocol - 80 tokens for Bob, 15 tokens for Platform X, and 5 for Platform Y.

Joe has
LEARNED!

Bob has
EARNED!

TOKEN DISTRIBUTION

TOKEN DISTRIBUTION % ASQ
Tokens for sale 19.6 % 166,666,667
Protocol Foundation 30.4 % 258,383,333
Reward Mechanisms 25 % 212,500,000
Advisors & Partners 17.5 % 148,700,000
Team 7 % 59,500,000
Promotional airdrops 0.5 % 4,250,000

INvestment allocation

INvestment allocation %
Product Development 40 %
Marketing 36 %
OPEX 11 %
Advisors & Partners 10 %
Team 3 %

TOKEN SALE DETAILS

Metric Value
Total tokens supply 850,000,000
Tokens for sale 166,666,667
Tokens for sale, % 19.6%
Total token valuation, USD $51,000,000
Funds to be raised, USD $10,000,000
Token price, USD $0.06

INVESTOR BONUSES

Investment tier First tier Second tier
Investment amount, USD ≥500,000 <500,000
Bonus, % 20 % 0 %

Roadmap

Q4 2018

Phase I: Centralized PoC on the ASKfm platform

Token sale conclusion
Testing different transaction and revenue models
Q2 2019

Phase II: Decentralized MVP

Protocol launch
Initial implementation on the ASKfm 2.0 platform
Q4 2019

Phase III: Full implementation with multiple gateways

Implementation on the launch partner’s Ning.com platform

Investors & Partners

BNK Future Cryptovalley HEXA

Advisors

TEAM

Meet us

Private meetups
Private meetups
Private meetups
Blockchain Summit
East-West Cryptobridge
TEAMZ Blockchain Summit
Private meetups
Private meetups
CONSENSUS: SINGAPORE 2018
Private meetups

Ecosystem partners

ASKfm 2.0 will connect users with people who will help solve their dilemmas, no matter how simple or serious they might be. What’s more, we are developing an educational aspect to the platform that will enhance our users’ experience with a series of incentivized challenges that will include tutoring, online courses, and other informational activities.

215 M

registered users

8 years

on the market

600 M

questions/month

49

languages

168

countries

11M

monthly active users
One of the largest SaaS platforms for creating social community websites, featuring fast hosting, extensive community and site management tools, 3-rd party integration and advanced content and membership monetization options.

2 M

created communities

10 years

on the market

10 M

monthly active users

FAQ

  • ASQ Protocol
    • Description of ASQ project, what are you doing?

      The ASQ Protocol is a decentralized solution for publishing, storing, sharing, engaging with and monetizing content. It empowers a new content economy by:

      • Enabling consumers to discover, engage, share and commission original and high-value content from its genuine source
      •  Allowing content creators to use blockchain technology for maintaining control over their content and its exposure to audiences across multiple platforms
      • Implementing a new method of value extraction across partner platforms to benefit all stakeholders in a rapidly scalable ecosystem
      • Providing commercial entities with a way to engage genuine and diverse audiences with incentives to consume sponsored content.

    • What is the goal of ASQ Protocol?

      The ASQ Protocol’s mission is to foster the growth of individuals and society at large by making original, high-value content available to everyone, everywhere. We intend to do this by:

      • Motivating discovery and sharing of original, high-value content
      • Spurring the growth of communities dedicated to the production of high-value content with a fair and transparent compensation mechanism
      • Decentralizing the payment structure for content creators to enable easy cross-platform content distribution
      • Fostering greater product development among media platforms by increasing their revenue generation potential

    • How does ASQ Protocol stand out against other competitors?

      In comparison with other competitors, the ASQ Protocol is unique in vision and scope. Its initial partners are the ASKfm and NING platforms with more than 260 million users and content creators, and it will be the largest ever audience introduced to cryptocurrency at once. Meanwhile, the ASQ Protocol provides fair and transparent payment for content creation and sharing control and ownership of one’s content and potential exposure to other platforms’ audiences.

    • What is RDM?

      A distinctive and core feature of the ASQ Protocol is the Revenue Distribution Matrices (RDM) smart contract system allowing creators and other ecosystem participants to create custom transaction rules and earn ASQ tokens.
      The RDM system provides standard monetization models listed below as well as an easy-to-use visual builder of custom monetization models and flows containing basic building blocks such as time period, reward amount, frequency, advanced activity-related indicators (e.g., upvotes, other interactions, reputation), permissions for accessing the content and so forth.

    • What is VRM?

      Any ecosystem participant can also earn ASQ tokens via the Value Rewards Mechanism (VRM) by generating valuable content and activity. The value of the content and/or activity is determined by the total points generated by adding the various interactions tied to the content generated by the user including the number of ASQ transactions (e.g., tips or paid accesses), upvotes (fewer downvotes), comments, shares, etc. These points can reach zero if the user’s content gets downvoted or reported. A certain percentage of the total supply of ASQ will be allocated to VRM via a smart contract and issued into circulation by awarding the most active users (including creators and consumers).

    • What is SRM?

      Any ecosystem participant can earn ASQs via Storage Rewards Mechanism (SRM) by offering their disk space to other participants. At its inception, the content storage will be centralized at the platform level (i.e., platforms will use their own resources to store the content). Going forward, the storage will become decentralized and distributed among the protocol participants. Initially, a certain percentage of the total supply of ASQ tokens will be secured in a smart contract that is allocated to the SRM fund to incentivize early storage providers.

    • How does the system control abuse?

      The ASQ Protocol has built-in abuse control mechanisms, such as symmetric encryption algorithms that protect the access to the content, reporting of content copyright violations (nodes remove DMCA-regulated content from the data storage), decentralized dispute resolution by nodes on-chain and by panels on the platform level. The ASQ Foundation develops fair-use and abuse prevention policies and controls their implementation via governance mechanisms. The ASQ Protocol blockchain ensures the fairness and transparency of monetization by tracking the value transfers between users and allowing public audits.

    • Is there a minimum or maximum contribution I can make?

      During the token sale, the minimum transaction limit is set to 0.3 ETH or equivalent.

    • How are you using a smart contract?

      The protocol will consist of several basic smart contracts that will regulate the access of users and applications to the protocol and a pool of smart contracts responsible for the content and reward distribution.

    • What is ASQ Wallet?

      A mobile application with which users can control their accounts in the protocol. The app uses the
      SDK for interaction with ASQ user contract and ASQ token contract. ASQ Wallet does not depend
      on any platform. It allows the user to interact with the protocol directly.

    • What is ASQ SDK?

      SDK will provide the operating layer for applications to interact with ASQ smart contracts, Data Storage, and ASQ contracts in a form of open-source libraries. It helps applications integrate with the protocol, including:

      • Registration of platforms
      • Regulation of platform access to the protocol (including platform authorization, checking user permissions, etc.)
      • Interaction with protocol functionality (including publishing content, creating a channel, etc.)
      • Getting information about new content
      • Interaction with data storage (will be released in the second phase of data storage development)

    • How can I meet ASQ people in person?

      See our schedule in Meet us block. Feel free to drop us a line info@asqpro.io. Also, we have two Telegram channels available — in English and Russian.

    • I’m a developer. Do you need blockchain developers?

      Yes, please contact elena.ico@ask.fm for full information.

    • How do you handle the GDPR compliance?

      Content and data storage are GDPR compliant via off-chain storage of personal data for future alterations.

    • What’s Foundation?

      The governing body of the ASQ Protocol will be the ASQ Foundation. Its purpose is to oversee and foster the execution of ASQ Protocol's mission.
      ASQ Foundation's primary objectives and areas of responsibility are the following:


      Ecosystem Quality. The first objective of the ASQ Foundation is to ensure quality execution of ASQ Protocol's mission. The commitments made to the Participants should be respected and interests of Participants should be kept in healthy balance. In order to pursue this objective, the Foundation will allocate resources to establish fair and transparent governance processes within the ecosystem. The Foundation will oversee matters related to relations between the participants, the participation rules, the rewards distribution under the RDM, VRM, and SRM, content moderation and compliance, legal issues and other related matters.


      Ecosystem Scale-up. The second objective of the ASQ Foundation is to foster the quantitative execution of ASQ Protocol's mission by scaling the partner and user base up as much as available resources permit. To achieve this objective, the Foundation will be placing considerable efforts to encourage participation in the ecosystem, attract new partner platforms, drive value creation and network effect by communication and promotion of ASQ Protocol, funding the acquisition and supporting integrations and platform onboarding.


      Research & Development. The third objective of the ASQ Foundation is to keep the Ecosystem fit for development and react to eventual internal and external challenges. It should be maintained by observing and analyzing market and technology trends, gathering data and feedback from all participants, as well as analyzing Protocol performance as such. In order to pursue this, environment of innovation will be fostered and permanent resources will be allocated to test and develop new ways of participation in the Ecosystem. The Foundation will direct and fund the development of tools that give the Ecosystem partners the ability to build, grow, and create value for themselves, their consumers and one another. ASQ Protocol will make its codebase available as an open source project that can be leveraged to power new communities and new types of content as well as add capabilities to existing ones. The ASQ Foundation will further this work by engaging development teams to continue improving the technology suite supporting the ASQ Ecosystem.
      It is likely that over time the ASQ Foundation will evolve into another, more decentralized governance method, for example, Decentralized Autonomous Organization (DAO). However, creating a formal legal body is an important first step in this process.

    • Why are you not using existing Ethereum blockchain for the platform development?

      ASQ Protocol will generate a number of transactions, we expect hundreds of thousands transactions per month. In it's current condition Ethereum's network is already overloaded even without our transactions, therefore we consider new technologies that are keen on high-loaded DaPPs.

  • Tokens
    • Is ASQ a security or a utility token?

      The ASQ token is intended as a utility token under Swiss legislation.

    • Will more ASQ tokens be created after the TGE?

      No.

    • Can I mine ASQ tokes, and will I need special mining equipment?

      No.

    • What are the tokens rewarded for?

      ASQ tokens are rewarded for:

      • Generating valuable content
      • Consuming promoted content
      • Providing platforms for content surfacing
      • Fostering creation and spreading of content (invites, shares, upvotes)
      • Providing storage space (as described hereinabove).

    • What problems can ASQ tokens solve?

      ASQ tokens will be issued to support the ASQ Protocol that underlies this new content economy. The holders of ASQ tokens do not retain any ownership or voting rights in respect of the development of the protocol. ASQ tokens also do not provide holders with any ownership rights in participating platforms or a share in their revenues or profits. ASQ tokens are intended for content creators who want to fund their channels without the use of ads or sponsored content.

    • Will the unsold tokens be burned?

      All unsold tokens will be allocated to the ASQ Foundation (decentralized governance body). See more details in "What’s Foundation?"

    • When will we receive our tokens from the airdrop campaign?

      Token distribution will start after token sale completion and will comply with Swiss law.

    • When will ASQ tokens be distributed to contributors and unlocked?

      TGE will be conducted upon completion of the ICO but not earlier than the release of an MVP scheduled to Q2 19 and will comply with Swiss law.

  • ICO
    • Why Blockchain?

      We aspire to create an ecosystem in which users are free to choose where to create content, the monetization model and how to consume content, thus avoiding the walled gardens of modern content systems and social networks. The content will be associated with the user, not with the platform, and users will be able to interact with content from multiple platforms, which in turn will offer users different experiences through curation, moderation and other platform-unique features.

      • Blockchain ensures fairness and transparency of monetization by allowing to track the value transfers between users. Blockchain is available for the public audit.
      • Blockchain preserves copyright by ensuring that the content generated by the user is associated with its original author.
      • Blockchain provides technical means for tokenizing the value transfers between users.
      • Blockchain ensures integrity and immutability of data and protects the access to the content through internal data encryption. Paid content is encrypted by symmetric encryption algorithms to preserve it as an asset.

    • Why are you not using existing Ethereum blockchain for the platform development?

      ASQ Protocol will generate a number of transactions, we expect hundreds of thousands transactions per month. In it's current condition Ethereum's network is already overloaded even without our transactions, therefore we consider new technologies that are keen on high-loaded DaPPs.

    • What is the overall hardcap in tokens?

      Overall token supply is set at 850,000,000 tokens.

    • How many tokens are you planning to sell on the ICO?

      We are planning to sell up to 166,666,667 which is 19.6% from the overall token supply.

    • Which countries are restricted to take part in the ICO?

      Due to regulatory and political factors, and to comply with international sanctions, the ASQ Protocol ICO does not accept acquirers domiciled in any of the following countries: Afghanistan, Algeria, Angola, Bangladesh, Belarus, Bolivia, Bosnia/Herzegovina, Burundi, Cambodia, Cameroon, Central African Republic, Chad, China, Congo, Cote d’Ivoire, Cuba, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gambia, Guatemala, Guinea, Guyana, Haiti, Indonesia, Iran, Iraq, Kenya, Kyrgyzstan, Laos, Lebanon, Liberia, Libya, Maldives, Mauritania, Myanmar, Nepal, Nicaragua, Niger, North Korea, Pakistan, Palestine, Philippines, Rwanda, Sierra Leone, Somalia, Sudan, Syria, Tajikistan, Tanzania, Thailand, Turkmenistan, Uganda, United States of America, Uzbekistan, Venezuela, Vietnam, Yemen, Zimbabwe.

    • What documents will be required by the KYC?

      Requirements will be aligned with the prevailing law in Switzerland and include items such as ID\Passport, utility bill.

    • Which cryptocurrencies can I use to participate in the token sale?

      BTC, ETH, LTC.